The Secret Strategy They Don’t Want You To Know

If you're in real estate, you're likely on social media, right?

• Facebook

• Instagram

• LinkedIn

• TikTok

• X

• YouTube

Maybe you’re active on some or even all of these platforms. It can feel overwhelming!

You're busy building a following, creating content—articles, videos, posts, reels, stories—the list goes on. You’re engaging with others, posting regularly, and constantly checking likes and comments. It’s a competition for attention, and you’re striving to keep your content fresh and engaging.

Chances are, either you or a team member is dedicating significant time to this effort. Despite all that work, it may feel like you’re just keeping pace with your competition.

That’s because relying solely on these strategies often doesn’t yield the results you’re after.

Would you like to make your social media presence more impactful, resulting in a growing, engaged audience, more leads, and heightened brand awareness? 

You’re not alone. Many real estate agents are pouring time and resources into their social media, only to experience dwindling engagement and lackluster results.

Consider this: the average organic reach of posts on your Facebook business page hovers around 5%.

Surprising? Not really.

On Instagram, organic reach typically ranges from 10-14% on a good day.

These figures reflect only the percentage of your existing followers who see your posts, meaning you’re missing out on new audiences by simply posting.

Here's the good news! There’s a more effective approach to generating leads, boosting brand recognition, and increasing visibility and engagement with your content and listings.

Through our market research and experience with hundreds of independent brokerages and teams, we’ve discovered that advertising is the most underutilized resource in digital marketing.

Meanwhile, the largest and fastest-growing real estate brands—and millions of other companies—are leveraging advertising to expand and protect their market share. If you’re aiming for growth, integrating this into your strategy is essential.

Stay tuned for more tips and best practices to enhance your digital strategy.

And if you’re interested in learning more about tailored advertising plans and custom strategies from Arrow Digital Agency, please reach out to us at [email protected].