Annalisa Povlock, Founder of Arrow Digital Agency, brings her extensive experience in luxury real estate marketing to help brokerage and agent clients dominate their markets through innovative digital strategies.
Annalisa's journey in real estate began on L.A.’s Westside, where she played a crucial role as the right-hand to a top-producing agent with annual sales exceeding $65 million. She managed over 100 transactions from the first showing to closing, gaining deep insights into the client-agent dynamic and the nuances of high-stakes real estate deals.
Building on this experience, Annalisa launched and led Leverage Global Partners, a premier real estate network and marketing company. She provided networking, advertising, and PR services to 293 independent brokerages and teams, impacting over 10,000 real estate professionals through her innovative tools and educational programs. Her expertise in crafting dynamic campaigns and high-end print materials has showcased some of the most exclusive estate properties in the country.
Annalisa has also demonstrated her leadership in the industry by hosting national conferences, producing editorial real estate magazines, speaking at industry events, and being featured in an Architectural Digest real estate web series.
Annalisa holds a Master’s degree from the University of Southern California and a Bachelor's degree from Indiana University. Together with her husband Lance, she has invested in real estate and managed several renovation projects. They reside in the Los Angeles area with their two daughters and an energetic pit bull.
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Our Reputation
Annalisa has been my consummate consultant and confidant.
Over the past two decades, I have entrusted Annalisa with pivotal roles in sales, client service, and marketing in my real estate business.
Annalisa's visionary approach to creativity is unparalleled, skillfully brining ideas and concepts to life. What sets her apart is not just her ability to dream big but her rare talent to meticulously execute even the finest details.
Working alongside Annalisa is not just a professional collaboration; it's a journey that is marked by creativity, reliability, and a shared dedication to achieving results.
Annalisa delivers.
F. Ron Smith, Founding Partner
#1 Real Estate Team on L.A.'s Westside
In my years working with Annalisa Povlock, she was the one indispensable team member.
She had in-depth knowledge of all aspects of the real estate industry, its service providers, the marketing and technology innovations that were evolving and an unparalleled ability to build partnerships inside companies and in the outside world.
Annalisa managed, trained and retained an enthusiastic team. She worked tirelessly on behalf of our clients. She shepherded ideas from inception to fruition, producing real estate conferences with more than 100 member attendees and designing and creating individualized marketing programs for these partners for success in their individual markets.
Anyone who has worked with Annalisa will tell you that she contributed to their success.
Amy Banner Updegrove
CEO (former), Leverage Global Partners
Attentive, attuned, and adept are three traits that define Annalisa and her approach to client service.
Annalisa's ability to listen without distraction distinguishes her in a world where many experts focus on hearing themselves speak. Listening is her first step in maintaining focus on the client. From there, she leverages her deep knowledge of real estate and those involved in it — buyers, sellers and those who represent them in transactions — to come up with custom action plans to match client needs.
Annalisa has a strong track record of leading teams, making impactful, cost-effective recommendations, and building consensus from a place without ego.
She is the call you will want to take, the meeting you look forward to, and the partner you can count on.
Eric Balog
It's rare to find a leader that speaks Real Estate, Technology and Sales - but that was my/our consistent experience in collaborating with Annalisa for over 10 years. Her industry tenure, understanding of the real estate agent's needs, and creative thinking led to the successful development of a very robust web-based platform for luxury real estate marketing companies.
Courtney Harmeling
Senior Producer, JLOOP: Creative Technology That Matters
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