The Customer Journey: Where Are You Losing Clients?

According to the National Association of Realtors (NAR) Profile of Home Buyers & Sellers, a striking 81% of recent sellers contacted only one agent before finding the right fit to sell their home. Yet, that first call doesn't happen by chance. It's the result of smart, consistent brand exposure.

This means the competition for listings begins well before that first meeting with a prospective seller. That’s why brand awareness is crucial in your digital strategy. If you’re not actively promoting your brand, you’re missing out on new business opportunities.

Let’s consider the customer journey. How are potential clients discovering you and your services? Is it through your “For Sale” sign, seeing your name on portal listings, receiving a postcard or mailer, spotting your sponsorship banner at local events, reading your ad in the local newspaper or magazine, or finding you on social media? Today, agents have numerous opportunities to engage new clients.

Now, think about how your marketing efforts are working together. Is there consistency across all platforms? Do you have a clear call to action? Are you providing valuable content to engage new contacts?

Businesses that prioritize the customer journey see more than 50% higher returns on their marketing investments compared to those that don’t. This is largely because it typically takes 6 to 8 touches to convert a cold contact into a viable sales lead. That's why a scattered approach won't cut it.

If you want to be the one phone call made by the 81% of sellers ready to list their homes, it’s time to refine your marketing strategy. It’s not just about doing more; it’s about implementing a thoughtful approach with your future clients in mind. What are the 6-8 touchpoints that will transform a cold contact into your next listing?

Stay tuned for more tips and best practices to enhance your digital strategy.

And if you’re interested in learning more about custom digital strategies and solutions from Arrow Digital Agency, please reach out to us at [email protected].