Rethinking Your Social Media Strategy

Let’s challenge the way you view your social media approach. Many believe that becoming an influencer or amassing a huge following is the ultimate goal. But we’re here to offer a fresh perspective.

Consider the real estate “celebrities” in your area. They boast thousands of followers, post daily, share countless stories and reels, and manage a robust inventory of listings with a dedicated marketing team. What if I told you that you could achieve similar—or even greater—reach with your social media strategy, and you wouldn’t need years to get there?

So, what should be the real goal of social media, if not Insta-fame?

The answer is simple: it’s about growing your business. You can leverage social media to expand your audience, connect with new contacts in your community, stay top-of-mind with your existing network, promote your listings more effectively, and implement strategies to generate and convert leads.

And here’s the kicker: you don’t need a massive audience or hundreds of likes to accomplish any of this. What you truly need is a focused digital strategy to engage your ideal clients.

Take, for example, a recent listing we advertised in Richmond, VA.

It received 13,517 impressions and reached 9,345 people.

The ad generated 743 clicks to view more details about the property.

Each of those users who clicked was digitally introduced to the listing agent and became part of our retargeting audience. This allows us to build relationships with them and keep our ads and content in front of them.

And, by the way, the property sold in less than 2 weeks for 5% over asking price.

Moreover, the agent has a detailed ad report to share with the seller, showcasing all the efforts made to promote the home and connect with potential buyers in the local market. Plus, this agent has a unique strategy and value proposition to discuss with prospective sellers, setting them apart in a competitive landscape.

Reframe your goals and focus on the real benefits of social media: it’s not about being famous; it’s about driving your business forward.

Stay tuned for more tips and best practices to enhance your digital strategy.

Want to explore custom digital strategies tailored to your needs? Contact the experts at Arrow Digital Agency at [email protected]—we’d love to help you elevate your marketing!