Here's Where to Start with Your Ad Strategy

Last week, I had the opportunity to speak on stage at Inman Connect, where I shared how Meta Ads can help real estate professionals get their brand, listings, and content in front of the right people, ultimately driving visibility, leads, and business growth.

But there’s one powerful tool to help you get started: the Meta™ Ad Library.

Whether you're new to social media advertising or looking to sharpen your strategy, this often-overlooked resource can give you a serious edge.

What Is the Meta™ Ad Library?
The Meta Ad Library is a free, searchable database of all active ads currently running on Facebook and Instagram. It’s completely transparent and publicly available, meaning you can see what anyone is advertising on Meta’s platforms, including other agents and brokerages in your market.

Why It’s a Game-Changer for Agents:
Most agents guess when it comes to running ads. But the Meta Ad Library removes the guesswork. It allows you to:

• 🧐 Research competitors: See what ads other agents are running in your area

• 📈 Spot trends: Understand what's working in real time

• 🔍 Identify gaps: Find opportunities to differentiate your listings or brand

Instead of starting from scratch, you can start with data. That means smarter creative, and more relevant messaging, and better performance without the guesswork.

Who Should Use It?
Whether you’re just getting started with Meta ads or you’ve run a few campaigns and want to improve your results, the Ad Library is a powerful tool that can inform your entire strategy.

You’ll learn how to reverse-engineer successful campaigns, avoid common mistakes, and even find inspiration for your own ad creative.

Ready to Level Up?
We created a free tutorial to show you exactly how to use the Meta Ad Library like a pro. In just a few minutes, you’ll be able to navigate the platform, analyze ads, and walk away with actionable insights for your next campaign.

🎯 Click here to access the free tutorial and take the first step toward running smarter, more effective ads.